“I encourage my students to ask for the money you want! Brands are truly realizing just how impactful and important that influencer marketing is,” Mattie shared. But it turned out to be the opposite, “Brands, because they can’t have their live events or presentations or shows, they have got to invest in the influencer,” she shared. Mattie also anticipated booking fewer partnerships this year, assuming budgets were cut for many brands. “Home and lifestyle content, and really sharing the style of your life outside of travel and fashion and beauty, it’s now become a lot more personal,” she said. “In February, I Tweeted that home and lifestyle and the influencer marketing space was going to explode,” Mattie started, “And that’s exactly what has happened.” She explained that with everyone at home, looking at their living space in a new way, people are looking for ideas to transform their closets, their home offices, their basements, and more. So I asked her what she’s seen in 2020 that’s really shaken up the influencer space. Mattie is an expert in the influencer industry, and her keen eye for what’s working and what’s not has helped so many of her students pivot in the year defined by pivots. Mattie is tuned into all the trends and nuances of the influencer industry, and she’s on Goal Digger to serve up a master class in building a solid influencer business. With all of that success, Mattie now teaches other women how to create profitable influencer businesses and pitch brands with confidence. She’s since grown it into a multiple six-figure business, partnering with brands to create sponsored content that still feels on-brand and authentic. Mattie James started her lifestyle blog as a passion project in 2010 so she could share about the things she loved on her own corner of the internet. That’s why when Mattie James reached out to share what she’s been working on as an influencer educator, I jumped at the chance to host this conversation. ![]() But now as a mom with so much on my plate, and wanting to give my energy to other passions within my business, I’ve stepped back from a lot of sponsored posts and influencer marketing.īut I know it’s still a huge area of interest for you, and rightfully so - The opportunity to monetize your platforms and work with your dream brands can be a game-changing career shift. The “influencer” side of things used to be a more prominent focus. My business has shifted a whole lot since it started. One of the best parts about hosting this podcast is sitting back and learning from the experts in spaces that aren’t my main area of expertise, especially when the topic is one so highly requested by you and so many others in the Goal Digger audience. Or online at In: Apple Podcasts | Spotify | Stitcher Her family, extended family and many friends will miss her so much.”ĭonations (In memory of Jenna James) can be sent to Santa Barbara Food Bank at 4554 Hollister Avenue, Santa Barbara, CA 93110. Jenna leaves behind her husband Kenneth, children Karen, Roger (Denise), David (Linda), grandchildren Jemal (Gina), Felicia (Terry), Arlyn (Stephanie), Jana (Michael) and Matt, and great grandchildren Blayke, Jaxon, Sora, Rowan, Hunter Victoria and Noa Venessa. Jenna loved the view of the ocean from their home here in Santa Barbara and spent many hours with family and friends enjoying the beauty of their home. She worked together with Kenneth to create Casa Plastering 1963, Casa Insulation 1974 & Santa Barbara Insulation 1978. She spent many long walks around the city and ocean of Santa Barbara with Kenneth. Jenna loved to garden, draw and paint and enjoyed taking classes in SB Adult Education. They celebrated their 70thanniversary in July, 2015. Jenna and Her husband, Kenneth James moved to Santa Barbara in 1959. We all remember her laugh, her ideas about style and taste: funny & fierce…that’s our Jenna. ![]() Her internal vision was always deeply attentive and welcoming of what each day would reveal. Loving Kenneth, her children, grandchildren, great grandchildren, her collection of eccentric friends, embracing a zest for life, and a lifelong crush on the Beautiful. She shared in her final days “I’m a happy die-er”.Ī sketch of Jenna James seems to start with falling in love with love itself. Jenna was surrounded by her whole family including her sister Shirley and her brother George. ![]() “Our beloved Jenna transitioned on February 14th after a short illness.
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